We raised $5M to build the next generation of Product Analytics // Featured on TechCrunch
We raised $5M to build the next generation of Product Analytics // Featured on TechCrunch
Redesign concept for humanbehavior, developed by Spring Up Design Agency.
The project was not approved by the client and remains unreleased.
Redesign concept for humanbehavior,
developed by Spring Up Design Agency.
The project was not approved by the client
and remains unreleased.
The Why Behind Analytics
Human Behavior analyzes all user sessions to surface behavioral insights on why customers leave, pay or stay.
TRUSTED BY CUSTOMER-OBSESSED BRANDS //
SEE WHY TEAMS
HUMAN BEHAVIOR ->
Understand Users, Beyond the Numbers.
"Human Behavior gave us insights in 90 seconds that would've weeks to build. It was so good I had to angel invest."
Chirag Mahapatra
Head of Product, Mercor
[ 01 / 07 ] Solution
[ 01 / 07 ] Solution
[MEET HUMAN BEHAVIOR]
[MEET HUMAN BEHAVIOR]
AI Replays Analysis that Saves You 2 Hours a Day
[ 02 / 07 ] Problem Section
[ 02 / 07 ] Problem Section
[CURRENTLY ANALYTICS SUCK]
[CURRENTLY ANALYTICS SUCK]
The Broken State of Product Analytics
last 30 days
Unique Visitors
12,340
15%
Instrallation Date
Day 1
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
Day 2
Day 3
Day 4
Sep 18, 2025
1,002 installs for $6,526.21
Sep 19, 2025
1,002 installs for $4,432.02
Sep 20, 2025
1,002 installs for $2,064.43
Sep 21, 2025
1,002 installs for $2,512.51
Sep 22, 2025
2.245 installs for $1.246.21
M02
M03
MO4
MO5
MO6
MO7
month
user retention
0.15
0.10
0.05
Retention
Signup (241)
Login (172)
Authentication (413)
Browsing (300)
Browsing (300)
Browsing (300)
Payment
last 30 days
Unique Visitors
12,340
15%
Instrallation Date
Day 1
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
$108.32
72
Day 2
Day 3
Day 4
Sep 18, 2025
1,002 installs for $6,526.21
Sep 19, 2025
1,002 installs for $4,432.02
Sep 20, 2025
1,002 installs for $2,064.43
Sep 21, 2025
1,002 installs for $2,512.51
Sep 22, 2025
2.245 installs for $1.246.21
M02
M03
MO4
MO5
MO6
MO7
month
user retention
0.15
0.10
0.05
Retention
Signup (241)
Login (172)
Authentication (413)
Browsing (300)
Browsing (300)
Browsing (300)
Payment
Hours of setup. Zero answers.
Engineers spend weeks instrumenting events for every button and page — only to get basic metrics that don't explain WHY
Hours of setup. Zero answers.
Session recordings capture everything but can’t be aggregated to find patterns. Manual review doesn't scale past day one.
[ 03 / 07 ] Use Cases
[ 03 / 07 ] Use Cases
[BUILT FOR ALL]
[BUILT FOR ALL]
We Save Product Teams 2 Hours a Day
Video explaining Human Behavior’s features.
Product Managers
Developers
Customer Success
3x Faster Product
Iteration Cycles
Instant insights to accelerate decision-making
Saves 15 Hours per week
On user research & behavior analysis
Video explaining Human Behavior’s features.
Product Managers
Developers
Customer Success
3x Faster Product
Iteration Cycles
Instant insights to accelerate decision-making
Saves 15 Hours per week
On user research & behavior analysis
Video explaining Human Behavior’s features.
Product Managers
Developers
Customer Success
3x Faster Product
Iteration Cycles
Instant insights to accelerate decision-making
Saves 15 Hours per week
On user research & behavior analysis
"Human Behavior helped us unlock $100Kin a week, through finding optimizations in our onboarding flow and payment funnel"
Sean Dorje
Co-Founder / CEO, Relixir
"Human Behavior helped us unlock $100Kin a week, through finding optimizations in our onboarding flow and payment funnel"
Keith Fearon
Head of Growth, 11X
[ 04 / 07 ] Product
[ 04 / 07 ] Product
[ISSUE TICKETS: SHIP WHAT YOUR CUSTOMERS WANT]
[ISSUE TICKETS: SHIP WHAT YOUR CUSTOMERS WANT]
Stop Guessing. Start Knowing.
"We went from guessing what users wanted to knowing exactly where to focus our next sprint - our product development velocity tripled."
Selin Kocalar
Co-Founder / COO, Delve
[DEEP RESEARCH: ASK ANYTHING ABOUT YOUR PRODUCT]
[DEEP RESEARCH: ASK ANYTHING ABOUT YOUR PRODUCT]
Understand How Your Product is Used.
[USER ENRICHMENT: DEEPER CUSTOMERS INSIGHT]
[USER ENRICHMENT: DEEPER CUSTOMERS INSIGHT]
Who's Using My Product, Why? How?
[ 05 / 07 ] Installation
[ 05 / 07 ] Installation
[GET STARTED]
[GET STARTED]
Install in 90 Seconds with One Command.
1
2
Copy this code in your terminal.
TERMINAL
npx -y @posthog/wizard@latest
Verify that your code was installed correctly.
AUTO-INSTALL NOT WORKING? OTHER WAYS TO INSTALL
We will walk you through how to install
We can analyze historical data too!
In case auto-install is not working
[ 06 / 07 ] Wall of love
[TESTIMONIALS]
Human Behavior is the best product analytics
Tom Zheng
Founder, Clado (YC)
~1/3 of all features shipped on Clado since launch was because of Human Behavior. Literally saves us 100s of hours watching through replays & identifying pain-points.
Bardia Safari
CEO, Olive (YC)
If you're building while guessing what your users are doing, you're not actually building for them. We had this problem.
Human Behavior = real clarity. To actually understand your users, you need both.
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Rishi Srihari
CEO, Opennote (YC)
HB caught something insane - users hitting slow video processing during peak hours were churning 6x more than anyone else.
No analytics tool could ever connect those dots. We shifted server resources and retention fixed. This insight literally saved our product. Now we monitor every launch with HB because it finds the stuff that actually breaks user experience.
Nicolas Lecomte
Founder, Blaxel (YC)
So bullish on Human Behavior!
They are absolutely crushing it and a textbook example of how to build a great product around AI automation that LITERALLY gives you hours back.
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Karl Kallasmaa
Founder, Model Diplomat
What makes them special:
1) Found critical bugs I never would have discovered (like nil pointer exceptions causing white screens on specific search queries)
2) World-class support - Dedicated Slack channel, CEO on speed dial.
If you're using PostHog screen recordings but spending hours analyzing instead of talking to users, Human Behavior is a game-changer.
Your time as a founder should be spent building & talking to users, not watching endless recordings.
Worth every penny.
[ 06 / 07 ] Wall of love
[TESTIMONIALS]
Human Behavior is the best product analytics
Tom Zheng
Founder, Clado (YC)
~1/3 of all features shipped on Clado since launch was because of Human Behavior. Literally saves us 100s of hours watching through replays & identifying pain-points.
Read More
Nicolas Lecomte
Founder, Blaxel (YC)
So bullish on Human Behavior!
They are absolutely crushing it and a textbook example of how to build a great product around AI automation that LITERALLY gives you hours back.Read More
Bardia Safari
CEO, Olive (YC)
If you're building while guessing what your users are doing, you're not actually building for them. We had this problem.
Human Behavior = real clarity. To actually understand your users, you need both.
Read More
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Read More
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Read More
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Read More
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Read More
Karl Kallasmaa
Founder, Model Diplomat
What makes them special:
1) Found critical bugs I never would have discovered (like nil pointer exceptions causing white screens on specific search queries)
2) World-class support - Dedicated Slack channel, CEO on speed dial.
If you're using PostHog screen recordings but spending hours analyzing instead of talking to users, Human Behavior is a game-changer.
Your time as a founder should be spent building & talking to users, not watching endless recordings.
Worth every penny.
Read More
Rishi Srihari
CEO, Opennote (YC)
HB caught something insane - users hitting slow video processing during peak hours were churning 6x more than anyone else.
No analytics tool could ever connect those dots. We shifted server resources and retention fixed. This insight literally saved our product. Now we monitor every launch with HB because it finds the stuff that actually breaks user experience.
Read More
[ 06 / 07 ] Wall of love
[TESTIMONIALS]
Human Behavior is the best product analytics
Tom Zheng
Founder, Clado (YC)
~1/3 of all features shipped on Clado since launch was because of Human Behavior. Literally saves us 100s of hours watching through replays & identifying pain-points.
Bardia Safari
CEO, Olive (YC)
If you're building while guessing what your users are doing, you're not actually building for them. We had this problem. Human Behavior = real clarity. To actually understand your users, you need both.
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Rishi Srihari
CEO, Opennote (YC)
HB caught something insane - users hitting slow video processing during peak hours were churning 6x more than anyone else.
No analytics tool could ever connect those dots. We shifted server resources and retention fixed. This insight literally saved our product. Now we monitor every launch with HB because it finds the stuff that actually breaks user experience.
Nicolas Lecomte
Founder, Blaxel (YC)
So bullish on Human Behavior!
They are absolutely crushing it and a textbook example of how to build a great product around AI automation that LITERALLY gives you hours back.
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Karl Kallasmaa
Founder, Model Diplomat
What makes them special:
1) Found critical bugs I never would have discovered (like nil pointer exceptions causing white screens on specific search queries)
2) World-class support - Dedicated Slack channel, CEO on speed dial.
If you're using PostHog screen recordings but spending hours analyzing instead of talking to users, Human Behavior is a game-changer.
Your time as a founder should be spent building & talking to users, not watching endless recordings.
Worth every penny.
[ 06 / 07 ] Wall of love
[TESTIMONIALS]
Human Behavior is the best product analytics
Tom Zheng
Founder, Clado (YC)
~1/3 of all features shipped on Clado since launch was because of Human Behavior. Literally saves us 100s of hours watching through replays & identifying pain-points.
Read More
Nicolas Lecomte
Founder, Blaxel (YC)
So bullish on Human Behavior!
They are absolutely crushing it and a textbook example of how to build a great product around AI automation that LITERALLY gives you hours back.Read More
Bardia Safari
CEO, Olive (YC)
If you're building while guessing what your users are doing, you're not actually building for them. We had this problem.
Human Behavior = real clarity. To actually understand your users, you need both.
Read More
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Read More
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Read More
Tage Kene-Okafor
Reporter, TechCrunch
Human Behavior’s customers — mostly fast-moving Series A and B startups — get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.
Read More
Ajith Satheesh
CEO, Cactus (YC)
Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches. You instantly see where users get stuck and WHY, all landing in your inbox.
Read More
Karl Kallasmaa
Founder, Model Diplomat
What makes them special:
1) Found critical bugs I never would have discovered (like nil pointer exceptions causing white screens on specific search queries)
2) World-class support - Dedicated Slack channel, CEO on speed dial.
If you're using PostHog screen recordings but spending hours analyzing instead of talking to users, Human Behavior is a game-changer.
Your time as a founder should be spent building & talking to users, not watching endless recordings.
Worth every penny.
Read More
Rishi Srihari
CEO, Opennote (YC)
HB caught something insane - users hitting slow video processing during peak hours were churning 6x more than anyone else.
No analytics tool could ever connect those dots. We shifted server resources and retention fixed. This insight literally saved our product. Now we monitor every launch with HB because it finds the stuff that actually breaks user experience.
Read More
[ 07 / 07 ] Footer
Your users are trying to tell you something. Are you watching?
[ 07 / 07 ] Footer
Your users are trying to tell you something. Are you watching?
[ 07 / 07 ] Footer
Your users are trying to tell you something. Are you watching?
[ 07 / 07 ] Footer
Your users are trying to tell you something. Are you watching?
Transform your session recordings into actionable insights with AI-powered analysis.
Resources
© 2026 Human Behavior Co. All rights reserved.
Backed By
Transform your session recordings into actionable insights with AI-powered analysis.
Resources
© 2026 Human Behavior Co. All rights reserved.
Backed By
Transform your session recordings into actionable insights with AI-powered analysis.
Resources
© 2025 Human Behavior Co.
All rights reserved.
Backed By